In 2018, 50% of Zalando’s customers were sending back the items they ordered. Most of the time they were used or damaged, making them unable to resell. What a incredible waste.
The return policy is killing a lot of online retailers, so there needs to be a solution fast.
Make Zalando open a second hand or pre-loved Zalando. The returned items go on sale at lowered prices and there are no send backs.
This idea starts of like a temporary campaign. When it works, it can stay.
When it fails, rethink and try again.