Today is a golden age for advertising, but many brands don’t realize it. Yet.
There are new opportunities arising every day, all over the world. All you have to do is connect them to your brand. Knowing that if you want to create something unique, you have to take creative risks.
Many years ago Duval Guillaume made a viral commercial for TNT, called ‘Push to add drama’. Still one of the most famous Belgian ads.
While creating the ad, finding a city that wanted to ‘host’ was really difficult. Many cities declined. Too violent, too weird, too much work, too much whatever.
Until Aarschot, a small city in Flanders.
They took a creative risk and allowed the shooting to take place on their market square. The commercial went global and Aarschot was the hero city that was featured.