fly to Cannes with Donald Muylle.
2 young creatives will be representing Belgium in the Young Lions competition in Cannes. In this competition they will have 24 hours to translate a brief into a film, while competing against the other country teams and probably fighting a mean hangover. To find the best team, Brightfish launched www.creativeupgrade.be together with Donald Muylle. He is a cult advertising icon in Belgium, known for starring in his own not-so-creative commercials.
Brightfish gives young talent the opportunity to give the famous Dovy commercial a creative upgrade. At this very moment, they are sending in their scripts and storyboards. Deadline: May 2nd 2016.
The best script will be produced and shown in movie theaters.