In advertising.

February 28, 2014

The unbearable likeness of being in advertising.

First.
Let's not call it advertising anymore. We are in the idea economy and the experience economy.
An economy where good ideas and experiences create value
for your brand,
your customers
and yourself.

That’s why we like good ideas and experiences,
big and small, ugly or beautiful, smart or corny.
Even the ones that are not ours.
As long as they make your customer's day and life more interesting

That’s why we strongly believe in brand likeability
Because if your customers like your brand, it’s the first step to loving it.

Today, people hate advertising. Well deserved.
Unless it's relevant and it brightens their day. Then they like it. 

Go on, make our day.

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